Category Archives: Marketing

$ocial Networking your way to Venture Capital

Posted on June 14, 2011 by Eli Brown
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Social networking has revolutionized the way we market our business and connect with clients.  Using LinkedIn, Twitter and Facebook has allowed businesses to acquire a tremendous amount of social capital that they may not have otherwise acquired.  Now social networking is moving beyond social capital to the generation of financial capital.  These avenues are called Peer to Peer lending sites, or social lending networks.

Web sites like www.Prosper.com, www.Zopa.com and www.LendingClub.com allow borrowers to connect with numerous potential lenders directly, and eliminate the “middle man”.  In 2005, there were $118 million of outstanding peer-to-peer… Continue Reading

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Building Strategic Partnerships

Posted on March 24, 2011 by Shawn Weekly
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Creating a strategic alliance through joint ventures or partnerships, can be a rewarding undertaking. Alliances can be formed for various reasons including, breaking into new markets, reducing costs, enhancing product offerings & services, access to technology or manufacturing processes, diversity, and increased capital. The preceding list is in no way exhaustive, but I hope it outlines just a few reasons to consider entering a Business to Business relationship. As a christian business owner there are also spiritual implication associated with creating a strategic alliance, that have far reaching ramifications. Today I want to share a few tips to… Continue Reading

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Building an effective Social Networking Strategy?..Get HootSuite

Posted on March 17, 2011 by Eli Brown
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Okay, so you have a Twitter account, a Facebook account, and a LinkedIn profile. You are considering Foursquare, you dabble with Google Buzz, you still check your MySpace account every few months, and you just activated your Ping account. That is not an internet addiction, it’s actually pretty normal these days. There are, of course, numerous benefits to the increased number of communications channels, but with this gain, there is also a decrease in the amount of time saved for other equally, if not more, important pursuits. Honestly, who has the time to login to multiple website, remember… Continue Reading

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Got Answers?: How to turn your expertise into an Internet Marketing engine

Posted on January 14, 2010 by Eli Brown
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Across the internet there are a number of websites devoted to facilitating a communal environment for users to ask and answer questions. Users can utilize these sites to submit questions, and other users can provide answers.

These sites provide a place for the average consumer to come and ask a question and wait for an expert of any caliber to give them an answer that appears appropriate and reputable. Upon receiving the answer, the consumer will in a number of cases, act upon the advice and proceed with the suggested approach.

These sites can also potentially provide… Continue Reading

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